Shaheen

Client: Shaheen Cosmetics (Pvt) Ltd Pakistan Event: International Beauty & Wellness Expo (You can update this if it was a different event) Location: [Specify location if known, e.g., Karachi Expo Centre, Pakistan or as appropriate] Scope: Concept Design, Fabrication, Installation

Project Overview: We were commissioned to design and construct a bespoke exhibition stand for Shaheen Cosmetics, a dynamic and growing name in the beauty industry. The primary goal was to create a highly visible, energetic, and brand-focused environment that would effectively draw in attendees and showcase Shaheen’s diverse product offerings.

Design Highlights:

• Color Palette & Branding: A vibrant and commanding red and white color scheme was implemented, directly reflecting Shaheen’s brand identity. The main “SHAHEEN” logo was prominently featured on a central, elevated structure, ensuring maximum brand visibility from afar.
• Open & Engaging Layout: The stand boasted an inviting, symmetrical design with a central welcome counter. Prominent angled wing structures on either side not only added to the visual dynamism but also created easily accessible product display zones.
• Product Showcases: Dedicated, brightly lit shelving units were strategically integrated to highlight Shaheen’s key product lines, such as “Yusma” and “Face Fresh.” The multi-tiered displays allowed for an abundant and attractive presentation of products.
• Functional Spaces: The central counter served as the primary point for visitor engagement and information. The overall layout was optimized for smooth traffic flow, allowing visitors to comfortably explore the product ranges displayed on the surrounding shelves.
• Premium Finishes: The stand utilized high-quality materials to achieve a professional and polished look. Impactful lighting was integrated throughout to accentuate the products and create a warm, welcoming atmosphere over the distinctive red carpeted floor.

Impact: The Shaheen Cosmetics booth stood out significantly at the expo, attracting a high volume of visitors. The dynamic design and clear product presentation effectively communicated the brand’s vibrancy and extensive range, leading to increased product awareness and positive engagement from attendees.

Services Provided:

• Concept development
• 3D design and visualization
• Custom fabrication and on-site installation
• Lighting design and integration
• Project management